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Brand Impact
Pillar

Fractional or interim. Which one fits.

Both bring senior marketing leadership without a permanent hire. The right one depends on the problem, the timeframe and the depth of cover the business needs.

How they differ

Two ways to bring leadership in.

Same seniority, different shape. One is ongoing and part-time, the other is full-time but temporary.

Fractional

Ongoing, part-time

A director embedded for a set number of days a month, holding the strategy and the team over the long run. Best when the brand needs senior leadership but not a full-time salary.

Interim

Full-time, temporary

Full-time cover for a defined stretch, often a gap, a turnaround or a transformation. Best when the business needs a pair of hands in the chair every day for a few months.

Common questions

Choosing between them.

Which is right for a scale-up?

Usually fractional. A scale-up rarely needs a full-time director every day, but it does need senior strategy and someone accountable to the numbers month to month.

When does interim make more sense?

When there is a gap to cover or a fixed programme to run, and the work genuinely needs full-time attention for a defined period.

Not sure which you need.

Share the situation and the timeframe. The reply is a straight view on whether fractional or interim fits, and what it would take.