Impact blog

Sharper thinking on brand, e-commerce and AI.

Fifteen years in brand and digital marketing, agency side and client side, through the wins and the expensive mistakes. Written down plainly. What actually moved the numbers, what quietly did not, and what to do differently next time.

AIFeatured

The afternoon a government switched off an AI

The US barred everyone outside America from Fable 5 and Mythos 5, and to comply both went dark worldwide by teatime. The ban is the proof the hype was not hype.

14 June 2026 8 min read

Read the article

Why AI, why now

The convergence that makes this the moment to move, not wait.

18 February 2026 6 min read

Leadership

The case for fractional

Senior marketing leadership without the full-time cost or risk.

29 January 2026 5 min read

Never let IT run wild with AI

Why marketing, not IT, should own AI in the brand.

12 January 2026 5 min read

Brand

AI has not killed brand. It raised the bar

The bar for distinctiveness just went up. Here is how to clear it.

8 December 2025 6 min read

Ready to move the numbers.

Book a 30-minute impact discovery, no obligation. A clear read on where brand, e-commerce and AI can move growth.